Just under one thousand revelers celebrated CMJ Music Marathon’s opening night with the NZ@CMJ Showcase presented by 42BELOW Vodka. A long line formed outside of SoHo’s Red Bull Space to catch up-and-coming New Zealand rock bands Die! Die! Die!, Surf City, Motocade, Kingston and Bang Bang Eche, along with hip hop acts David Dallas, Kidz In Space and Smashproof. The NZ@CMJ Showcase was organized through the collaborative efforts of New Zealand music promotion agencies NZ On Air and the NZ Music Commission and New York's Giant Step.