Giant Step and Arcade44 Present The Boombox Series: Jessie J

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We are very pleased to present the first of The Boombox Series, the beginning of a beautiful friendship between Giant Step and Arcade44. For our first session, we got the chance to create some NYC-inspired magic with the rising star Jessie J. Jessie was recently named BBC’s #1 Sound of 2011 and her scandalous music video for “Do It Like A Dude” became an instant sensation; she has everything in place to continue her rise to the top. Another factor is her natural songwriting ability: we hear she’s gotten requests from the best of the world’s pop stars including Miley Cyrus, Leona Lewis, Rihanna,  Britney Spears, Christina Aguilera… we could go on. Check out Jessie serenading us in the subway: a quick glimpse of the star under ground, before she’s another celebrity being mobbed by adoring fans.

Jessie J’s debut album Who You Are will be released in the US this Spring on Universal / Republic.