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Fever-inducing Lana Del Rey doesn't need to do much to get one hot and bothered as evidenced by her "Born To Die" non-video that dropped last week. What could possibly be better than the non-video, though?! Duh - the video video.
There is certainly no skimping on the grandeur with the main opening setting in a magnificent church. A poised Lana sits on her "throne" in-betwixt two tiger homies in a scene that is quickly cut by a cut-off shorts and tennis shoe wearing Lana in the middle of nowhere with her man. And as the bleary love story unfolds, we find ourselves more and more emo. Damn, boo.
Very well done.
Born To Die drops January 30th.
Pre-Order Born To Die on Amazon