SXSW 2012 Artist Spotlight: Electric Wire Hustle + NYC Show

Photo by Seher Sikandar

Electric Wire Hustle is undoubtedly one of our favorite newer acts to hit the scene in the last couple years. Their sound cocoons you in soulful nostalgia all while keeping your expletives in free flow with their unforgettably unique flavor. SXSW brought the New Zealanders several shows, including the Mint Collective x Grown Kids Radio Showcase, where we got a chance to snap a few photos and catch up with the guys.

Self-described as more “painting with oils than water colors,” Electric Wire Hustle’s fluid sound is one of purpose where individuals strengths are recognized and utilized. Citing the opportunity to travel and “sample more than what’s limited to [their] particular portion of the universe” as one of their reasons for making music, the group’s seemingly effortless appeal becomes easy to understand – their music is informed by both the depth and breadth of experience.

Trying to pin down exactly what feeling you get when listening to Electric Wire Hustle can be a bit difficult to describe at times. There’s a familiarity and a newness all at once, and on the first record, an undeniable sense of Marvin Gaye. Per the guys themselves, they share that they ‘don’t necessarily wan’t to be any one thing.’ They explain

“It’s beat driven, it’s Hotere influenced, its Samo before Basquiat blew up, its Kafka after the first chapter.”

Well, damn. And like any artists, they share that their concept and vision is something that they are still crafting, finding songs in whatever surrounds them, whether it’s “eating squid ink paella” or “driving on the righthand side of the road” or “seeing [their] first eagle.”

While the first album was more “bedroom and borrowed gear,” the band’s value of “remaining in the headspace of a student” promises to lend to a more “informed” and polished second album, we’re told. “Trying to stay Otis but searching for the next ‘Summer Madness’” is apparently the move.

Whatever the music and however made, what’s near unanimous is that Electric Wire Hustle’s Music is felt. Holding similar virtue is their purpose: to make ”music that will still be here after the water runs out.”

We’ll leave you with a fun bit on the lads’ SXSW highlights:

“Getting caught in a batucada parade while sampling Stony’s pizza. Getting complimented by the drummer of Babes in Toyland. Jamming at the annual The Park BBQ pool party to finish things up. Seeing Badu (always a highlight).”

Community, randomness, good music, and food – yep, that about sums up SXSW.

Below are the details for the show tomorrow in Brooklyn and afterwards, you can find a little snippet from yesterday’s LA performance – a Radiohead cover for “Everything In Its Right Place.”

Event Details
Electric Wire Hustle Live
Wednesday, March 28th
Doors: 8PM

177 2nd Ave
Brooklyn, New York 11221

Tickets: $12 advance / $15 door
Purchase tickets

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