Giant Step is an award-winning marketing agency with an expertise in music and culture. The company was established in 1990 as an independent music promoter and record label. We then evolved our business into an agency that conceives and executes experiential platforms for brands, leveraging our heritage in music.
While we continue to present shows and develop artists as “Giant Step Presents,” our company has evolved into a full service marketing agency. From multi-channel global programs to targeted market activations, we’ve helped elevate and strengthen brands including ABSOLUT Vodka, MTV, Cole Haan, Steve Madden, The Coca Cola Co., Old Navy, Morgans Hotel Group, SVEDKA Vodka, HBO, Intel and Levi’s. Brands benefit from our unique positioning in the music industry – we leverage over 20 years of experience and relationships. We deliver rich cultural experiences, with uncompromising precision and careful attention to marketing value and ROI.
“Giant Step Presents” has been instrumental to the introduction and breaking of artists including: Adele, Daft Punk, Lady Gaga, M.I.A., Ellie Goulding, Miguel, Emeli Sande, Katy Perry, The Roots, Disclosure, Janelle Monae and Aloe Blacc.
Our heritage drives and informs everything we do. We embrace our work with an entrepreneurial spirit, and treat our clients’ business like it’s our own. Our resources and credibility in music and culture allow us to address our client’s challenges and connect them authentically to millennial culture. We’re nimble and operate efficiently, but come with a proven track record in culture innovation and event expertise.