Herb Alpert's celebrated career in music began over four decades ago, with early-and extraordinary--successes including his 1958 co-write, with Lou Adler and Sam Cooke, of the evergreen hit "Wonderful World." Today, 75 million+ in record sales down the road, Alpert's versatile talent is legendary. His myriad credits encompass triumphs as a superstar trumpeter and bandleader, label founder, producer, composer, arranger and vocalist...the latter, most notably for his 1968 #1 single with the now-classic track "This Guy's In Love With You," which was also the first #1 hit for the songwriting team of Burt Bacharach and Hal David. Among Alpert's many music awards garnered over the years are seven GRAMMYs®, including Record of the Year/Best Instrumental Performance (Non-Jazz) for the '65 Herb Alpert & The Tijuana Brass smash "A Taste Of Honey," as well as Best Pop Instrumental Performance wins for the 1966 TJB hit "What Now My Love" and Herb's 1979 solo masterpiece "Rise." Alpert has also been honored with the prized GRAMMY Trustees Award for Lifetime Achievement, which he and longtime music business partner Jerry Moss received jointly
In 1962, Alpert and Moss co-founded A&M Records, long the world's leading—and largest—independently owned record label. The company was revered internationally for its artist-driven agenda, and acts that over several decades included The Police, Sting, Janet Jackson, Joe Jackson, The Brothers Johnson, Joe Cocker, Bryan Adams, Soundgarden, Supertramp,, Sergio Mendes and Brasil
66, Cat Stevens, The Carpenters, Sheryl Crow, Barry White and Quincy Jones.
In many ways, though, in addition to being one of its founding fathers, Alpert was A&M's signature artist. Immediately after forming the label, he introduced the Tijuana Brass phenomenon, which propelled him, and the A&M name, to global fame. By putting the trumpet out front, Alpert revolutionized the instrument as a pop radio staple with a trademark sound fusing Latin influences,
Jazz instincts, and unerring pop sensibilities.
Overall, Alpert recorded over thirty albums for A&M, with the Brass and solo, fourteen of them certified platinum, fifteen gold. He's amassed five #1 Billboard Pop singles, and three of his recordings number among the historic GRAMMY Awards Archive Collection: All Time Winners ("Whipped Cream," "What Now My Love," and "Rise"). Alpert has produced albums for artists including Stan Getz, The Baja Marimba Band, Gato Barbieri, Sergio Mendes & Brasil '66, and his GRAMMY-winning wife, Lani Hall. He's still as passionate as ever about music, and Shout! Factory's 2005 launch of The Herb Alpert Signature Series, presenting deluxe remastered editions of
His classic albums, is both a salute to the past and inspiration for the future.
Herb Alpert has also proved himself a true Renaissance man with endeavors in other realms. The same passion driving his musical genius equally informs Alpert's incarnation as a visual artist, which for 35 years has paralleled his life in the recording and performing arenas. His color-saturated, abstract expressionist paintings have been shown in museums and galleries around the world, and his bold, fluid sculptures, from the miniature to the monumental, are becoming equally acclaimed. On Broadway, Alpert has produced celebrated works including Jelly's Last Jam, Arthur Miller's Broken Glass, and Tony Kushner's Pulitzer Prize-winning smash Angels In America. Alpert's ongoing philanthropy has garnered a host of awards, and for almost two decades, The Herb Alpert Foundation
has underwritten funding in the areas of the arts, and education.
Herb Alpert and Jerry Moss have donated a number of business papers, photos, promotional items, and recordings from the A&M years to UCLA, along with funds to catalog them, preserve them, and make them available to researchers as The A&M Archives.