Jonathan Dayton & Valerie Faris
The husband-and-wife-team of Valerie Faris and Jonathan Dayton have built a successful joint career as music video and commercial directors widely renowned for their ability to craft simple, emotional stories with evocative visuals and music. The two met at UCLA where Faris was a dance major and Dayton was in the film department. They were part of the team assembled to create the pioneering MTV show "The Cutting Edge" in 1983, which showcased many of the most famous early videos on that network. The duo produced documentaries, including 'The Decline Of Western Civilization Ii: The Metal Years,' and directed music videos for a wide variety of artists including Janet Jackson, Red Hot Chili Peppers, Smashing Pumpkins, Jane's Addiction, Macy Gray, Oasis, Weezer and The Ramones. Their work in this field has earned them nine MTV Music Video Awards, two Grammy awards, and a Director of the Year award from Billboard Magazine. In 1998, Dayton and Faris founded Bob Industries to handle their commercial work, which has included spots for Sony Playstation, Target, Apple, Ikea, The Gap, ESPN, and Volkswagen, including the famous commercial for the Volkswagen Cabrio set to the Nick Drake song "Pink Moon." In 2002, the duo was named by Creativity Magazine in their listing of the top 10 commercial directors. In addition, Dayton and Faris have directed episodes of "Mr. Show with Bob and David" for HBO and produced the film GIFT, co-directed by Perry Farrell.