COCA-COLA – “BURN & DAVID GUETTA PARTNERSHIP”

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Ambition

Increase global awareness for Coke’s energy drink burn among 16 to 24-year-olds.

Action

Partnership between burn & world-renowned DJ David Guetta Documentary-style movie on the life of Guetta, called Nothing But The Beat. Our PR strategy and execution focused on driving earned media, downloads, and social media properties for burn through an exclusive global iTunes and Facebook launch of the film and exclusive premiers with prime media outlets.

Impact

140 MILLION + total media circulation
950 THOUSAND + downloads of the movie
40% increase in digital albums sales of Nothing But The Beat
600% increase in Facebook engagement
130 markets reached worldwide with podcasts
117 THOUSAND + new burn Facebook fans
15% increase in new burn Twitter followers
#1 on iTunes in 24 countries (film)