The Black Eyed Peas' sixth album, The Beginning is the follow-up to the group's blockbuster CD The E.N.D. Released in June 2009, The E.N.D. has sold more than 11 million copies world-wide, while spending 52 weeks on the Billboard Top 200 chart.
While the title of The E.N.D. was a play on words (standing for "The Energy Never Dies"), the new album's title, The Beginning, "refers to what is actually happening in the world right now," says will.i.am. "The Beginning is symbolic of adopting new technologies, such as augmented reality, 3D, and 360 video. It's also about being experimental and taking songs we've liked from the past and playing around with sick, crazy beats."
Produced by will.i.am & DJ Ammo, the first single "The Time (Dirty Bit)" was built around the classic hook from the 1987 theme from Dirty Dancing, "(I've Had) The Time of My Life."
The Beginning will be released in several physical formats - a standard CD, a deluxe CD that includes 3 bonus songs, a full album vinyl and a combo two-disc set set of 20 songs that includes The Beginning & The Best of THE E.N.D. - and digitally at all online retailers.