This was part of a British documentary on independent dance labels. It features an in depth interview with Giant Step CEO Maurice Bernstein, talking about how the company evolved from club promoters into a full service independent dance label. This was also the peak of indie labels, it makes us want to reignite Giant Step Records again. The piece also features rare footage of Giant Step club at Shine in 2001.
We dug deep into the Giant Step vault to find some gems from the past. Here is the first of the bunch, an EPK for the release of Nuyorican Soul on Giant Step Records. Back then it was common to compile an electronic press kit (EPK) to send out a pre-release – this would help with journalists, retail and radio. Although it was more of an industry tool, we thought you might enjoy seeing it. A lot of the footage and interviews are from the actual photo shoot for the album artwork. The video features interviews with Kenny Dope and Little Louie Vega, Roy Ayers, George Benson, La India, Jocelyn Brown and Tito Puente to name a few.
Keep an eye on this site over the holiday break for more videos from the Giant Step vault.
Check out this video compiled by award winning writer and recording artist Carl Hancock Rux for his song, “I Got A Name,” off the album Apothecary RX, released on Giant Step Records in 2004. The ever poignant Carl addresses matters of racial stereotypes with such a hypnotic groove, you won’t notice the edification until its too late. Enjoy this one from the Giant Step vaults.