SXSW 2012 Artist Spotlight: Electric Wire Hustle + NYC Show


Photo by Seher Sikandar

Electric Wire Hustle is undoubtedly one of our favorite newer acts to hit the scene in the last couple years. Their sound cocoons you in soulful nostalgia all while keeping your expletives in free flow with their unforgettably unique flavor. SXSW brought the New Zealanders several shows, including the Mint Collective x Grown Kids Radio Showcase, where we got a chance to snap a few photos and catch up with the guys.

Self-described as more “painting with oils than water colors,” Electric Wire Hustle’s fluid sound is one of purpose where individuals strengths are recognized and utilized. Citing the opportunity to travel and “sample more than what’s limited to [their] particular portion of the universe” as one of their reasons for making music, the group’s seemingly effortless appeal becomes easy to understand – their music is informed by both the depth and breadth of experience.

Trying to pin down exactly what feeling you get when listening to Electric Wire Hustle can be a bit difficult to describe at times. There’s a familiarity and a newness all at once, and on the first record, an undeniable sense of Marvin Gaye. Per the guys themselves, they share that they ‘don’t necessarily wan’t to be any one thing.’ They explain

“It’s beat driven, it’s Hotere influenced, its Samo before Basquiat blew up, its Kafka after the first chapter.”

Read more, watch a live video, & get info on tomorrow’s NYC show after the jump