Pharrell Drops First 24-Hour Video Ever for “Happy”


Pharrell’s new video for “Happy” is 24-hours long. Yes, you heard right. Visit to view the world’s first 24-hour long music video adventure.

Folks landing on the website will be directed to the portion of the video corresponding to your current time of day. Basically, every iteration of the roughly 4-minute song cycles about 360 times with new vignettes of people dancing gleefully to the track.

Cameos include Tyler The Creator, Earl Sweatshirt, Jamie Foxx, Jimmy Kimmel, and others.

You can watch a 4 hour segment above or pick your own time of day on the website.