Check out the latest visual from The Roots’ How I Got Over, this time for “The Fire,” with John Legend. While the artists don’t appear, director Rik Cordero uses the video to chronicle “a post-apocalyptic death march” and the struggle to find the metaphorical key to survival. If you don’t already have your copy, HIGO is available now through Island Def Jam.
Check out Kid Sister’s latest fun-loving tribute to her hometown of Chicago in the video for “Big N Bad,” directed by Rik Cordero. The track is from her album Ultraviolet, out now through Downtown Records. Watch here for Kid Sister’s take on why Chicago is a unique place to create music.
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Check out the first video from Consequence‘s mixtape Movies on Demand (download the full mixtape on Con’s official site here). ”Childish Games” was produced by Mr. Attic and the video was co-directed by Consequence and Rik Cordero. G.O.O.D. Music also has a full-length album by Consequence in the pipelines for 2010, Cons TV, with executive producers Kanye West and Q-Tip.