Danny Brown made an impact on the rap world with his album Old, released late last year. The innovative, grime influenced beats mixed with a lyricism and an attitude true to his Detroit roots struck a chord with both hipsters and hip hop heads.
Bodega Bamz has similar blend of creative production and locally influenced lyrics, but instead of Detroit, Bamz showcases Spanish Harlem to the world. He found his own niche among fans of New York hip hop ever since his 2012 mixtape Strictly 4 My Papis blended trap with Latino culture. Cosigns from A$AP Mob and Peter Rosenberg helped cement him as part of the new New York.
Both Danny and Bamz have created their own branded cliques – Bruiser Brigade for Danny, and Tan Boys for Bamz. These reference specific lifestyles while allowing fans worldwide to connect to each artist on a deeper level. Both Brusiers and Tan Boys were in the building for the Bowery Ballroom show in NYC, creating a blend of cultures that is totally NYC. Zeelopers opened the show by spitting nerd-rap verses over trap beats. The crowd responded graciously to his nostalgic references and constant energy.