This was Jamiroquai’s US debut. We first became familiar with them in the very early 90s when they released the “Too Young To Die” single on Acid Jazz. Very quickly, they were signed to a major deal on Sony in the UK. This was first artist we worked with from the “acid jazz” scene that really garnered major label interest. You had the Brand New Heavies before that, but this was huge – it was a massive, massive deal.
The album came out in the UK; it was a double album called Emergency On Planet Earth and it went straight to number one – #1 in Europe, #1 in Japan – massive. Keep in mind that before this all happened, the type of music we were all promoting was underground and not mainstream at all – but this was total mainstream.
With that said, it was then time for Jamiroquai to come to the US. Leading up to the show, the band came out to the states a few times to do bits of promo, and each time they’d come to the club and hang out with us; we got to get to know the guys pretty well.