WE WERE ASKED:

After a successful first season, Intel strived to grow their “Music Experiment” platform and elevate their partnerships with MTV & SONY in order to engage young millenials with the SONY Vaio tablet line... so Giant Step expanded the multi-platform series fusing music, social media and technology, into a much larger and higher impact second season.

WE THOUGHT:

planned and produced secret themed events, creating a gamified experience for fans to win exclusive access to the shows.

  •  Arcade Fire @ Capitol Records (Los Angeles)

  • Empire Of The Sun @ Gotham Hall (NYC)

  • Disclosure @ Cyclorama (Boston)

  • Taeyang @ Bimbos (San Francisco)

Giant Step developed and executed holistic lead-in promotion, social media & PR campaigns tailored to each market/artist. 

  • DEVELOPED PARTNERSHIPS WITH LOCAL PROMOTERS, INFLUENCERS

  • LAUNCHED SOCIAL MEDIA ACTIVATIONS TO DRIVE FAN SIGN UPS IN ORDER TO WIN TICKETS AND SPECIAL PRIZES PRIOR TO EACH SHOW

  • HELD INSTAGRAM CONTESTS AT EVENTS

ALL SHOWS WERE LIVE-STREAMED & BROADCASTED POST EVENT WITH THE LOS ANGELES EVENT BROADCAST ON "JIMMY KIMMEL LIVE.”

WE ACHIEVED:

  • 750M social media impressions

  • 350M media impressions

  • 20K+ new users to data base

  • 12K event attendees