WE WERE ASKED:

Drive broader awareness to Samsung’s distinct and innovative technology and ecosystem in the cultural center of NYC. 

WE TOOK ON:

Open a permanent non-retail, multi-floor flagship experience center in the heart of NYC’s Meatpacking District.
This was a global first for Samsung. GIANT STEP WERE IDENTIFIED BY CMO OF SAMSUNG USA TO BRING A FIRST OF ITS KIND EXPERIENCE
TO MARKET WITH A UNIQUE AND AUTHENTIC POSITIONING.

Roles and responsibilities included: 
•  branding and positioning of the space
•  communicating its purpose company wide
•  partnerships with companies like SmorgasbURG, Rag & Bone, Wanderlust
•  Curated a truly non retail experience by commissioning immersive and interactive installations and programming
   by partnering with local artists such as BLACK EGG and Guild  
•  Training staff in non traditional retail, Creating a non retail customer journey

WE ACHIEVED:

•  1B+ earned impressions
•  29MM impressions and 43.2 engagements on social channels
•  38K+ device interactions in the first week
•  950 MM PR impressions, from 523 total placements (highlights included Mashable, Fast Company and Entrepreneur)
•  Improved Brand Perception – with over 65% of visitors agreeing that Samsung is a lifestyle brand and “on the way up.”
•  84% improved opinion of the Samsung brand after visiting the space
•  99.6% visitors satisfied with their experience at the space