For their first project with Epic Records, Giant Step helped launch the career of Macy Gray, followed by Jill Scott and the re-launch of Sade. The company promoted Macy by getting her music played in cafés, clubs, and restaurants. According to Rose Noone, VP of A&R at Epic Records, the music was “heard everywhere.” Giant Step went on to help Def Jam Records artist Musiq Soulchild by pushing his music in untapped markets. The previously unknown singer sold 55,000 copies of his debut album in its first week.
For over a decade after the closure of the record label, Giant Step's Music Marketing division continued to help break new music from enormously influential artists ranging from Amy Winehouse to Bastille, Charli XCX, Common, Corinne Bailey Rae, DJ Shadow, Ellie Goulding, Emeli Sandé, Estelle, Fatboy Slim, Feist, Fela Kuti, Franz Ferdinand, Gilles Peterson, Gotan Project, Gregory Porter, Hiatus Kaiyote, Janelle Monáe, Jessie J, Jessie Ware, José James, Katy B, K'NAAN, Lady Gaga, Lenny Kravitz, Lily Allen, M.I.A., Mark Ronson, Maxwell, Mayer Hawthorne, Michael Kiwanuka, Miguel, Neneh Cherry, Nero, Norah Jones, Paloma Faith, Portishead, Pretty Lights, Quadron, Raphael Saadiq, Robert Glasper Experiment, Robin Thicke, Robyn, Route 94, Santigold, Sia, The Knocks,
The Roots, will.i.am, and Zedd.