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Yours Truly, Kaiser Chiefs' Angry Mob
Posted
by
Jay Yee,
Mar 23, 05:56 PM EST

Giant Step concocted a raucous promotions campaign for the Kaiser Chiefs down in Austin, TX for SXSW, March 15th to the 17th. The title of the indie band's latest album, Yours Truly, Angry Mob sparked an idea to create an entertaining street spectacle of 11 kids in Kaiser Chief t-shirts, causing a commotion by marching hand in hand, breakdancing, screaming, hollering, pumping the Chief's jams out of a boombox. In every possible way resembling an angry mob, the riotous team brought unparalleled awareness to SXSW punters and bystanders alike. See the documentation for yourself.
AUSTIN 360 "A-LIST" PHOTOS
GIANT STEP'S ANGRY MOB
Special thanks to Jessica at Universal for the killer footage!
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