WE WERE ASKED:
Elevate and refresh SundanceTV’s experiential presence at Sundance Film Festival. Sundance Channel re-branded itself SundanceTV with an updated brand identity – 2015’s HQ space was the launch of the new brand to the Sundance community.
SundanceTV HQ is the Festival’s official TV partner and the channel’s largest consumer-focused activation of the year.
To bring Sundance TV’s new brand and content to the forefront, we created a warm and inviting environment, encouraging guests to stay longer and visit more frequently, fostering deeper engagements.
Overhauled design and leveraged Giant Step’s influencer relationships to ignite a new level of excitement that hadn’t been seen in the space since its initial launch 6 years prior.
Took over production and programming responsibilities for SundanceTV HQ.
Introduced new programming elements to SundanceTV HQ, including a daily live music series.
kept space dynamic with ongoing changeovers from “day” to “night” programming.
Leveraged Giant Step’s database to invite new influencers.
WE Developed and executed several brand and sponsor activations, including:
Chobani Yogurt Café, Lay’s Sweepstakes Activation, Hershey’s (Brookside) Giveaways, SundanceTV Screenprinting Activation,
Film Panel series, Live Music PerformanceS, LensCrafters Photo Booth, Grey Goose Bar.
13K+ influencers in attendance
Increased awareness + improved perception of brand and original progRAMMING.
Successful renewal of sponsorships and participation