The Levi's Miles Ahead Music Series and LG series in the early 2000's were Giant Step's first forays in providing creative and marketing services for brands. The Series debuted Jill Scott, Air and Massive Attack. The series also featured bands such as Femi Kuti, Kruder & Dorfmeister, Fatboy Slim, Bebel Gilberto. to help launch LG's new mobile phone line. Events included performances by Jurassic 5, Thievery Corporation, The Pharcyde, Zero 7, AND Raphael Saadiq.
Between 2007 and 2011 Giant Step Marketing put on music programs for Morgans Hotel Group includING two years of Grammy and Fashion week events FEATURING The Roots, Common, Grace Jones, Erykah Badu, Estelle, AND De La Soul.
In 2009, Svedka LOOKED TO GIANT STEP TO ENGAGE WITH TASTEMAKERS AND INFLUENCERS. GIANT STEP LEVERAGED THEIR PARTNERSHIP WITH THE MORGANS HOTEL GROUP TO CREATE A NATIONAL PLATFORM FOR SVEDKA ON THE MORGANS PROPERTIES (DELANO, MONDRIAN, ROYALTON) CALLED SVEDKA VODKA FUTURE MUSIC SERIES. THIS PLATFORM WAS USED TO INTRODUCE NEW ARTISTS SUCH AS Robyn, Wale, ALOE BLACC, Fitz & the Tantrums, Janelle Monae AND LITTLE DRAGON, AS WELL AS ESTABLISHED ARTISTS SUCH AS SADE, DAFT PUNK, MARK RONSON AND PHARRELL WILLIAMS. THE PARTNERSHIP GREW TO BECOME A THREE YEAR ENGAGEMENT WITH THE BRAND.