Giant Step knows culture.
Music is the key to unlocking that door.
Impactful brands tap into music.
Giant Step is an award-winning marketing and strategy agency that creates concepts and experiences for brands such as Samsung, Absolut, Levi’s, Intel and Marriott, around music and culture.
WHO WE ARE
We began as an underground club and became a legendary record label. Then marketed the careers of artists like Daft Punk, Massive Attack, Amy Winehouse, Lady Gaga and Janelle Monae.
OUR MANTRA
Nothing communicates an emotion and a connection the way music can. It has the universal power to heal, excite, inspire, soothe and cure.
We’ve brought this power to the following brands
Why music can be a crucial part of your overall strategy
MUSIC CREATES
INCOMPARABLE INTIMACY
OF GEN ZS & MILLENNIALS USE MUSIC TO CONNECT WITH EACH OTHER AND APPRECIATE OTHER CULTURES.
Spotify trend survey among global respondents age 15-37, Feb 2019
MUSIC CONTINUES TO BE THE MOST
EFFECTIVE ENHANCER
OF 18-34 YEAR OLDS PREFER AUDIO TO VISUAL STIMULATION
